01 / 02 — Case study
Safiya Fabric
A premium Shopify store for a clothing label — full theme customisation, collections structure, an editorial product layout and a review system.
H&A Foundry — Digital studio
We build digital experiences brands grow on.
Web, branding, marketing and creative technology for ambitious brands worldwide.
Strategy · Design · Technology
One team, from first idea to launch.
H&A Foundry designs and builds websites, Shopify stores, apps, identities and campaigns. The people who scope your project are the people who build it.
3+Years building Shopify, web & app products
5+Specialists across development, design & marketing
3Countries served — US, Germany & Pakistan
24hReply time, in any time zone
01 — Web & App
Web & App
Digital products built to look sharp, move fast and convert.
ShopifyWebsitesWeb AppsiOSAndroidIntegrations
02 — Branding
Branding
Identities people remember — and systems that hold together everywhere they appear.
LogosTypographyColour systemsBrand kitsSocial assetsAd creatives
Campaign poster
Packaging
Logo
Hang tags
Thank-you card
Insert card
Clothing label
03 — Marketing
Marketing
Attention is good. Results are better.
MetaGoogleSocialContentSEOCampaigns
Collection launchCampaign overview
Prospecting — broadMeta
Retargeting — 30 daysMeta
Search — brand + genericGoogle
Shopping — new collectionGoogle
men's linen shirt
Sponsored · safiyafabric.comMen's Linen Shirts — Safiya Fabric
Premium fabrics. Timeless style. Shop the new collection.
ShirtsPolosNew in
safiyafabric.com › menswearLinen shirts for men | Safiya Fabric#3
Search visibilityKeyword · position · change
linen shirt men3▲ 5
oversized tee7▲ 9
premium polo shirt11▲ 4
men's knitwear14▲ 6
0:14
0:09
0:12
MonTueWedThuFriSatSun
safiyafabricSponsored
Shop now ›
safiyafabricSponsoredShop the collection
2.4k186
safiyafabric Made from the thread up · Reel
2.4k186941.2k
Impressions184kClicks5.1kAdd to cart640Purchases312
04 — Creative
Creative that moves.
3D, CGI, motion, video and stills — designed and rendered in-house.
CGI3D visualisationMotionProduct visualsShort-formStills
Explore CreativeFilm · Creative showcase
Selected work
Live stores. Real clients.
Every project here is running today — open it and look around.
02 / 02 — Case study
Lunea Fabric
A Shopify store for a Pakistan-based fashion label — collection structure and a nationwide cash-on-delivery checkout.
Custom solutions
Built around your business. Not around a template.
Every project starts from how your business actually works — then we build exactly that. Here’s where we’re most at home.
01
Fashion & apparel
Shopify stores with clear collections and product pages that let the clothes sell.
02Retail & e-commerce
Private label stores, product listing, payments, shipping and cash-on-delivery checkout.
03Transport & logistics
Service websites, booking systems and quote flows that turn visitors into requests.
04Services & local business
Marketing sites, booking flows and search campaigns for businesses people need to find fast.
05Founders launching a brand
Identity, social creatives and launch campaigns — one team from logo to first sale.
Process
Four steps. No detours.
01
Discover
We learn your business, your customers and what “done” looks like — before any design starts.
- Discovery callGoalsScope
02
Design
A clear plan, timeline and fixed quote. Then design you can react to — no scope creep, no surprise invoices.
- Plan & timelineFixed quoteDesign direction
03
Build
You see progress in stages, with room to adjust before anything goes live.
- Staged reviewsTestingContent
04
Launch
We launch — then stay close. Fixes and updates don’t go to the back of a queue.
- Go-liveSupportNext iteration
→
Client feedback
Founders who’ve shipped with us.
In their words — from clients across the US, Europe and Pakistan.
H&A Foundry turned a vague idea into a Shopify store that actually converts. They shipped in under a week and the checkout flow alone paid for itself in the first month.
COD checkout, fast copy, clean product pages — exactly what we needed for the Pakistani market. Sales have been up consistently since launch.
We handed them a rough brief for our booking site and got back something that felt like a much bigger agency build — for a fraction of the price and in half the time.
Our Meta Ads were burning budget with nothing to show for it. Their team rebuilt the funnel and our cost per purchase dropped by nearly half within three weeks.
Responsive, fast, and they actually understand ecommerce — not just design. Our app went from concept to App Store submission in six weeks.
The unlimited design retainer alone is worth it. We get on-brand creatives back within a day, every single time, without ever chasing them.
Start a project
Let’s build something worth noticing.
Tell us what you’re building. We reply within 24 hours — usually sooner.