Campaign poster
Packaging
Hang tags
Thank-you card
Insert card
Clothing label
Online store
Safiya Fabric’s own brand assets — staged by H&A as a concept presentation, not a commissioned project
Service 02

Branding

Identities people remember — and systems that hold together wherever they appear.

Our approach

A logo is a start. A brand is a system.

We design the mark, then the rules around it — so your website, store, ads and social all look like the same company.

01 / 04 — Logo

The mark people remember.

A logo that works at every size — from a favicon to a storefront sign.

Shown: Safiya Fabric’s own brand assets, as supplied

02 / 04 — Colour

A palette with rules.

Primary, supporting and accent colours — and when to use each.

Shown: Safiya Fabric’s own brand assets, as supplied

03 / 04 — Typography

A voice you can see.

Typefaces and hierarchy that make every headline recognisably yours.

Shown: Safiya Fabric’s own brand assets, as supplied

04 / 04 — Applications

Everywhere it appears.

Social posts, banners, ads, cards and packaging — all speaking one language.

Shown: Safiya Fabric’s own brand assets, as supplied

Black#141210
Bone#EDE6DB
Sand#D9CDBB
Taupe#A8927A
Gold#B08D57
Palette sampled from the supplied brand assets
Safiya FabricPrimary lockup — as supplied by Safiya Fabric
Safiya Fabric packagingSafiya Fabric hang tagsSafiya Fabric clothing labelSafiya Fabric thank-you card
Capabilities

From mark to every touchpoint.

Brand identity

The complete system — mark, colour, type and how they work together.

Logos

Primary logo, variations and clear usage.

Typography

Type choices and hierarchy for web, social and print.

Colour systems

Palettes that stay consistent across screens and materials.

Social creatives

Posts, stories and reels covers — on-brand, every time.

Product banners

Promotional graphics for your store and campaigns.

Advertising visuals

Ad creatives for Meta, Google and Snapchat.

Brand kits

Everything your team needs to use the brand correctly.

Digital brand applications

Your identity applied to websites, stores and apps.

Related work

Brands, live online.

See the stores we’ve built and launched for fashion labels.

Start a project

Let’s build something worth noticing.

Tell us what you’re building. We reply within 24 hours — usually sooner.